Not every entrepreneurial journey is black and white. We often fall into the trap of believing that all entrepreneurs follow a three-step process to achieve their goals, and while this may be part of their process, it is not all of what it takes to create the next great idea. Entrepreneurship is the intersection of PASSION and OPPORTUNITY. Entrepreneurs are always looking for ways to better the world around them, and create space for others to interact intelligently with their design.
I remember coming to college and being blown away by the breadth of creativity that surrounded me. It seemed that no matter where I turned, a new idea was being nurtured and given life. I have been lucky to witness so many of my friends live out their dreams and create such beautiful work. One of my friends in particular, Jordon Washington, really stands out to me when I think of entrepreneurial spirit. Jordon is passionate about the arts, but he is also an avid supporter of mental health awareness.
Beginning his sophomore year of college, Jordon began developing
– – – a coloring book made for college students by college students that seeks to bring awareness to mental health problems that many college students face on a daily basis. Jordon’s time as a resident assistant in a freshman hall exposed him to many of these issues, and served as the inspiration he needed to begin a movement. By partnering with other students, he was able to create a product that was visually appealing, highly marketable, and extremely relatable. Each picture in his coloring book was designed by a Belmont artist, which makes his entrepreneurial journey one that emphasizes
community. Jordon knew he couldn’t do it all alone, so he utilized the resources at his fingertips and created the all-star team that College in Color is today.
College in Color coloring books not only include pictures for students to color, but also a number of resources, including the Suicide Prevention Lifeline and Crisis Text Line numbers, that students may call to receive the help that they need. Jordon is currently reaching out to university counseling centers in an attempt to make College in Color a national movement. Schools that partner with him may choose to have some of their own resources included in the back of the book, and distributed in freshman orientation packages. Jordon’s ultimate goal is to promote positive mental health management, while supporting students through whatever battle they are fighting, reminding them that they are NEVER ALONE.
What makes College in Color a success?
It is consumer-focused, highly replicable, and fills a legitimate need. As he was creating College in Color, Jordon knew he would have to develop every page with college students in mind. From the images that were selected for publication to the fonts that were used in the overall design, he wanted to make sure it was appealing to his intended audience. Also, at only $5 a book, College in Color is very accessible to students, especially those on a ramen noodle budget. In addition to being consumer-focused, College in Color is also available in LARGE NUMBERS. Jordon offers wholesale pricing for orders of 500+ coloring books, making College in Color more accessible to large universities and organizations. I have included his wholesale pricing grid below.
The final (and probably most important) reason College in Color is a success is because it brings social awareness to a topic that many are hesitant to talk about. Jordon’s venture invites students, professors, and administrators in on a conversation that can truly make a difference. According to save.org, suicide is the the 10th leading cause of death in the United States. Approximately 123 people die from suicide every day, which ultimately boils down to one death every 12 minutes. Only 50% of individuals who suffer from depression receive treatment, but 80%-90% of those who do are made well again. THERE IS HOPE.
My greatest takeaway from Jordon’s entrepreneurial venture is the strategy he used throughout his whole creative process. He didn’t try to uproot something that had never been tested before. He knew that therapeutic coloring books existed, but he also knew where the gap was. No one had thought of creating a coloring book that focused on the mental health of college students, and because suicide and depression have become such a hot topic on university campuses, he was able to reign in support for his idea. At the end of the day, Jordon’s passion for social change and mental health awareness won over the hearts of many, and gave College in Color a firm foundation to stand on.
Interested in purchasing College in Color for you or a friend? Click HERE!!!
“College in Color | Home.” Collegeincolor, collegeincolor.com/.
“Suicide Prevention, Information, and Awareness.” SAVE, save.org/.